{"url":"/east-hollywood/potential-on-the-rise","provider":{"id":"potential-on-the-rise","name":"Potential On the Rise","kind":"organization","about":"Potential On the Rise LLC is an applied behavior analysis practice listed in the NPPES NPI registry at 4875 Santa Monica Blvd in Los Angeles. The registry's taxonomy code for the practice is behavior technician/behavior analyst (103K00000X), and its record names six practitioners.","website":null,"phone":"(646) 294-2070","email":null,"instagram":null,"founded":null,"credentials":[],"languages":[],"image":null},"location":{"id":"main","name":null,"street":"4875 Santa Monica Blvd","unit":null,"city":"east-hollywood","zip":"90029","neighborhood":null,"coords":[-118.295518,34.090909],"precision":"exact"},"serviceArea":[],"programs":[{"id":"aba","type":"health","name":"ABA therapy","summary":"Applied behavior analysis practice in Los Angeles, listed in the national provider registry with a behavior analyst taxonomy.","description":"Applied behavior analysis (ABA) practice at 4875 Santa Monica Blvd in the East Hollywood area of Los Angeles. The national provider registry lists it under the behavior analyst taxonomy (103K00000X) and names six practitioners: Thomas Colbert, Jesse Reyes, Cassandra Cronin, Luca Aria, Isaac Alvarez and Zachary Crawford. ABA is a behavior-focused therapy commonly used with children with autism and developmental differences. Ages served, funding sources, settings of care and intake steps are not published in the registry record, so families should confirm those details with the practice directly at (646) 294-2070.","categories":["aba-therapy"],"ages":{"min":0,"max":21},"format":"in-person","health":{"specialties":["Applied behavior analysis"],"practitioners":["Thomas Colbert","Jesse Reyes","Cassandra Cronin","Luca Aria","Isaac Alvarez","Zachary Crawford"],"npi":"1376311779"},"traits":{"specialNeeds":"focused","feel":"A small Los Angeles ABA practice with six registry-listed practitioners."}}],"source":{"name":"NPPES NPI registry, September 2026","fetched":"2026-10-12"},"updated":"2026-10-12","checked":null,"closed":null,"sample":false}